COMPANIONS NOT COMMODITIES
"Anyone who has encountered a greyhound will know that they are gentle and affectionate dogs who want nothing more than a soft bed and a loving home. Tragically the vast majority of racing greyhounds will never experience that loving home."
Fair Projects teamed up with Companions Not Commodities (CNC) in 2017 to produce the media for a campaign that would see a billboard erected on the busy Melbourne street of Hoddle Street.
We collaborated with the team at CNC to produce the final image that appears on the billboard, as well as the video that accompanies the campaign, which encourages the audience to learn more about the wastage associated with the Australian Greyhound Racing Industry.