coalition for the protection of racehorses - jumps racing
In Australia, the sport of Jumps Racing only continues in Victoria and South Australia, with the five other Australian states either banning or discontinuing the controversial activity.
The Coalition For The Protection of Racehorses (CPR) has been working on ending Jumps Racing in Australia since 2008, and in 2011 Fair Projects began working with CPR to assist them in raising awareness of the issues surrounding the sport through the production of several videos, as well as photography.
Utilising years of archival footage as well as new footage, Fair Projects produced a video to provide CPR's audience with a clear and educated understanding of the sport and the controversy surrounding it. Upon completion, the video was hosted and shared on CPR's website as well as their social media channels.
Photographs from Victorian Jumps Racing taken throughout 2011 & 2012.
In 2011 and 2012, Fair Projects worked year-round with CPR to establish a video strategy that would enable them to utilise footage filmed by volunteers around Victoria. When a fall or death occurred at a jumps race, it was essential for CPR to get visual media to the press as soon as possible.
Two videos that Fair Projects produced for CPR during the 2011 jumps racing season.
Often, a volunteer would capture the footage of a fall - sometimes on a professional camera, other times on their mobile phones - and Fair Projects made sure that no matter what the quality of the footage, it would be of use for the cause. We would attend each race and compile relevant footage into a media reel clip that would simultaneously be released to the media and CPR supporters online within hours of the event occurring, which ensured that the world knew about these incidents in near real time.