Today we announce the launch of an exciting new project that we've been working on with Companions Not Commodities, a group that aims to raise awareness about issues relating to Greyhound racing in Australia.
Earlier this year we held a photoshoot with Phoenix, a lucky dog rescued from the racing industry having been abandoned and destined for death. The photos we took were used for a billboard, which was erected earlier this week on Hoddle Street, Melbourne.
The billboard on the corner of Hoddle and Roseneath Street, Melbourne.
Along with the billboard, we created this video, which focuses on Phoenix, but tells the story of the lives of tens of thousands of dogs each year in the racing industry.