sea shepherd - Australian government whaling footage
In 2008, the Australian Government sent their customs vessel, the M/V Oceanic Viking, to the Southern Ocean Whale Sanctuary to document the illegal operations of the Japanese whaling fleet. The footage that they captured was hidden from the public eye until 2017, when Sea Shepherd obtained the raw media through a Freedom Of Information (FOI) request.
Fair Projects worked with Sea Shepherd over several months to plan and produce a media package which included 2 videos and a website which would host the media, as well as providing a historical and policitcal context for the project.
The full length video, which presents the entire communication strategy in a few minutes.
The project was launched on Tuesday, the 28th of November. Prior to this date, mainstream media outlets had been contacted and supplied with access to our videos and website, as well being supplied with an edit of the raw footage in its entirety. As the first news articles broke, Sea Shepherd shared the shorter edit that we produced through their social media channels, with the intention of catching peoples attention, drawing them into the issue and directing them to the website where they could find out more and take action.
The short video, which was made for online distribution. Viewers would see this, first, and then be directed to the website where they could learn more about the issue.
For this project, we also produced a issue-specific micro site, which provided the audience with more information about the footage. The website also served to outline the history of Sea Shepherd's campaigns to protect the whales of the Southern Ocean Whale Sanctuary, the legalities of the Sanctuary, as well as a 'Take Action' option, where there is the option to contact the Australian Government and encourage them to do more in regards to the issue,
The home page of the website. Having seen the short video through social media, the audience is presented with the longer video which outlines the communications strategy more thoroughly.
The 'Take Action' page, which encourages the audience to click through to a Do Good campaign page where there is the option to contact the Australian Government.
FIND OUT MORE
To find out more about Sea Shepherd Australia, visit their website by clicking here.